22M
reach and a 10x return on investment (reported)
Nykaa · Creator-led Instagram
Nykaa worked with 60 micro and mid-tier beauty creators for Diwali, who posted tutorials, reviews and festive looks under one hashtag.
How we apply it locallyA shortlist of local creators who match your customers, each with a brief that leaves room for their own voice.
Source: Hobo.Video · Read the Full Story
50K+
engagements per post (reported)
Amul · Topical marketing
Amul turned news, cricket wins and film releases into witty illustrated posts, kept the same mascot and tone for decades, and posted without waiting for a product launch.
How we apply it locallyA calendar that mixes your offers with festivals, matches and local moments your audience is already talking about.
Source: Amul · Read the Full Story
+35%
sales within three months (reported)
Mamaearth · UGC and micro-influencers
Mamaearth partnered with parenting and lifestyle micro-influencers and shared real-use videos and ingredient explanations to earn trust as a new brand.
How we apply it locallyReal customers and local creators showing the product in use, instead of brand-only ads.
Source: Hobo.Video · Read the Full Story
The brand case studies are third-party stories, not our client results. Every business is different, so we cannot promise the same numbers as any case above. More brand stories are on our case studies page, and written reviews are on our reviews page.