Check how your ads are doing, from CPC and CTR to cost per lead and ROAS, or plan the budget you need to reach your goal.
Your numbers will appear hereAdd your ad spend to start. It updates as you type.
Tips for better results
Judge by cost per result
Cheap clicks are not always good. What matters is how much each lead or sale costs you.
Know your break-even
Add your profit margin to see the ROAS you need. Below it, ads lose money even if sales come in.
Test before you scale
Run small tests, keep the best ads, and raise budgets slowly by about 20% at a time.
This tool runs in your browser. Your numbers are not saved or sent anywhere.
Frequently Asked Questions
ROAS means return on ad spend: revenue from ads ÷ ad spend. A ROAS of 3x means every ₹1 spent brought back ₹3 in sales.
It depends on the platform and industry. As a rough guide, Meta ads are often around 0.9% to 1.5% and Google search ads around 3% to 6%.
It works out the clicks you need from your conversion rate, then multiplies by your cost per click. It also shows the budget if results go better or worse.
It is an estimate from the numbers you enter. Real results change with your offer, landing page, competition and audience, so treat it as a starting plan and review it after the first week.
Break-even ROAS is 1 divided by your profit margin. At a 25% margin you need 4x just to break even, while at a 50% margin 2x is enough.
Yes. The ad budget and ROAS calculator is free to use as often as you like, with no sign-up or login.
No. The maths runs in your browser and the numbers are not sent to us or stored.
Yes. Our Digital Marketing course covers Google Ads, Meta Ads, budgets and tracking with live projects.
Yes. Our performance marketing team plans, launches and checks campaigns every week, reporting cost per qualified lead.
No questions in this category yet. Choose All Questions to see everything.
What is ROAS?
ROAS means return on ad spend: revenue from ads ÷ ad spend. A ROAS of 3x means every ₹1 spent brought back ₹3 in sales.
What is a good CTR?
It depends on the platform and industry. As a rough guide, Meta ads are often around 0.9% to 1.5% and Google search ads around 3% to 6%.
How does the budget planner work?
It works out the clicks you need from your conversion rate, then multiplies by your cost per click. It also shows the budget if results go better or worse.
Can I learn Google Ads and Meta Ads properly?
Yes. Our Digital Marketing course covers Google Ads, Meta Ads, budgets and tracking with live projects.
