Enter followers and post interactions. See your engagement rate, how it compares on the platform and what to do next.
Your engagement rate will appear hereAdd followers and likes. It updates as you type.
Tips for better results
Compare the same type
Compare Reels with Reels and posts with posts. Formats get very different engagement.
Track it every month
One post can be lucky. Check the average of your last 10 posts each month to see the real trend.
Check influencers too
Before paying an influencer, check their engagement rate. Big followings with low engagement are a red flag.
This tool runs in your browser. Your numbers are not saved or sent anywhere.
Frequently Asked Questions
Engagement rate = (likes + comments + shares + saves) ÷ followers × 100. For several posts, the tool uses the average per post. If you add reach, it also shows the rate by reach.
As a general guide, 1% to 3% is average, 3% to 6% is good and above 6% is excellent. Small accounts usually have higher rates than large ones.
Open Insights on Instagram or Facebook, or Analytics on LinkedIn, for any post. Likes, comments, shares, saves and reach are all listed there.
Rate by reach shows how well a post performed with the people who saw it, while rate by followers is easier to compare across accounts. The tool shows both when you add reach.
Common reasons are weak hooks, posting at the wrong time, too many promotional posts and low-quality images. Test one change at a time.
Yes. The engagement rate calculator is free to use as often as you like, with no sign-up or login.
No. It runs inside your browser, so what you type stays on your device and is not sent to us.
Yes. Our Digital Marketing course covers content, analytics, growth and paid social with live projects.
Yes. Our social media team plans content around saves, shares and enquiries.
No questions in this category yet. Choose All Questions to see everything.
How is engagement rate calculated?
Engagement rate = (likes + comments + shares + saves) ÷ followers × 100. For several posts, the tool uses the average per post. If you add reach, it also shows the rate by reach.
What is a good engagement rate on Instagram?
As a general guide, 1% to 3% is average, 3% to 6% is good and above 6% is excellent. Small accounts usually have higher rates than large ones.
Where do I find these numbers?
Open Insights on Instagram or Facebook, or Analytics on LinkedIn, for any post. Likes, comments, shares, saves and reach are all listed there.
Can I learn social media marketing properly?
Yes. Our Digital Marketing course covers content, analytics, growth and paid social with live projects.
