Frequently Asked Questions
A UTM link is your normal link with small tags added at the end. They tell Google Analytics where a visit came from, like a Facebook ad or an email.
Website link, source, medium and campaign name are needed. Keyword and content are optional and help when you run many ads.
In Google Analytics 4, go to Reports, then Acquisition, then Traffic acquisition. Change the table to show session source, medium or campaign.
No. They only add tracking tags to the link, and visitors see the same page.
Yes. 'Facebook' and 'facebook' appear as separate sources in Google Analytics, so keep them lowercase. The tool can clean them for you.
Yes. The UTM link builder is free to use as often as you like, with no sign-up or login.
Your five most recent links are kept in your own browser so you can reuse them. They are not sent to us.
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What is a UTM link?
A UTM link is your normal link with small tags added at the end. They tell Google Analytics where a visit came from, like a Facebook ad or an email.
Which fields do I need?
Website link, source, medium and campaign name are needed. Keyword and content are optional and help when you run many ads.
Where do I see UTM results?
In Google Analytics 4, go to Reports, then Acquisition, then Traffic acquisition. Change the table to show session source, medium or campaign.
Can I learn Google Analytics and ads properly?
Yes. Our Digital Marketing course covers Google Ads, Meta Ads, tracking and Google Analytics with live projects.
