Tell us about your business and goal. Get a ready cold, warm and hot audience plan for Facebook and Instagram ads, with names, budget split and setup steps.
Your targeting plan will appear herePick your business type and press Make My Targeting Plan.
Tips for better results
Broad often wins
With good creative, broad audiences and Advantage+ often beat narrow interest targeting. Always test broad.
Creative is the new targeting
Your hook, video and offer decide who engages. Test 3 to 5 different creatives in each ad set.
Retarget everyone warm
Video viewers, engagers and website visitors are your cheapest leads. Always keep a warm campaign running.
This tool uses proven Meta Ads structures, not paid data. Your details stay in your browser and are not saved.
Frequently Asked Questions
Test both. Broad (Advantage+ audience) lets Meta’s AI find buyers and often works well with strong creative. Interest stacks help when your product is very niche or your budget is small.
For a city, aim for at least a few lakh people. For India-wide campaigns, millions. Very small audiences get expensive quickly.
After you start or edit an ad set, Meta needs about 50 results in a week to learn who converts. Too many small ad sets can stay stuck in learning.
It is a proven starting structure of cold, warm and hot audiences. Real results depend on your offer, creative and tracking, so adjust after a week of data.
Give most of it to cold audiences to find new buyers, a smaller share to warm and a small share to hot retargeting. The tool suggests a split for your business.
Yes. The Meta Ads targeting planner is free to use as often as you like, with no sign-up or login.
No. It never connects to your Meta account. It only gives you a plan to set up yourself.
Yes. Our Digital Marketing course covers Meta Ads, audiences, Pixel, creatives and scaling with live projects.
No questions in this category yet. Choose All Questions to see everything.
Should I use interests or broad targeting?
Test both. Broad (Advantage+ audience) lets Meta’s AI find buyers and often works well with strong creative. Interest stacks help when your product is very niche or your budget is small.
What size should my audience be?
For a city, aim for at least a few lakh people. For India-wide campaigns, millions. Very small audiences get expensive quickly.
What is the learning phase?
After you start or edit an ad set, Meta needs about 50 results in a week to learn who converts. Too many small ad sets can stay stuck in learning.
Can I learn Meta Ads properly?
Yes. Our Digital Marketing course covers Meta Ads, audiences, Pixel, creatives and scaling with live projects.
